How to Prepare for Your On-Camera Interview

How to Prepare for Your On-Camera Interview

Being interviewed on-camera can feel intimidating, but don’t worry! Our goal is to make the experience as comfortable and simple as possible.

Before the Interview:

Understand the Goal

Take a few moments to review the purpose of the video, and think about the key messages you’d like to communicate. You don’t need to memorize or prepare answers ahead of time, but having a general understanding of the topic will help you feel more confident.

Review Your Questions

Your interview questions should be provided a day or two ahead of your video shoot. Read through them and consider a few things you can share. Pro Tip: The strongest responses are often conversational rather than rehearsed.

For the Overachievers

If you’d like to feel extra prepared, grab a colleague, friend, or family member to run through the interview questions with you, or record yourself answering them. This can help you become more comfortable speaking in an interview setting and build confidence before the camera starts rolling!

What to Wear:

Dress the Part

Choose clothing that aligns with your company’s culture, and/or the environment where the video will be filmed. If appropriate, wear company branded apparel and/or proper safety PPE. 

Keep it Simple

Solid colors typically work best on camera. If you normally wear glasses, we encourage you to wear them during your interview so you feel your best on camera.

Avoid:

• Small patterns or busy prints
• Clothing with large logos or distracting graphics that aren’t related to your brand

Take a Few Minutes to Freshen Up

Cameras tend to highlight details that may go unnoticed in everyday interactions. Before your interview, take a few moments to check your hair, clothing, and overall appearance. If you wear makeup, also consider touching it up ahead of time.

During the Interview:

Treat it Like a Conversation

Think of the interview as a conversation with the interviewer rather than a presentation.

Answer in Complete Thoughts

It’s okay to pause and gather your thoughts before answering. Include context in your answers so they can stand on their own in the final edit. For example, instead of saying, “It helped a lot,” try, “The new process helped our team improve efficiency by reducing manual work.”

Don’t Worry About Mistakes

If you misspeak or lose your train of thought, simply pause and start again. Editing is part of the process, and small mistakes can easily be removed.

Multiple Takes Are Normal

Don’t be surprised if we ask a question more than once. This doesn’t mean your first answer wasn’t good. We’re simply gathering a variety of response lengths to give our editors flexibility for the final video.