Here Are the Top 15 Most Popular Types of LimeLite Videos

To maximize the value of your LimeLite subscription, you should consider all the ways that video can be leveraged to grow your business or organization. Whether your target audience is internal (employees) or external (customers/members), the video objectives are the same – to attract, engage, and delight. But not all videos are created equal – different video types can serve very different purposes. While some are effective in multiple stages of the employee or customer lifecycle, others are better suited for a specific stage. When deciding on the type of video you want to create, use the list of commonly requested LimeLite Videos below to think about your target audience and marketing strategy.

Types of LimeLite Videos

Announcements / Special Message Video

Announcement Videos are perfect if you have exciting news you want to share – like the launch of a new initiative, product, or service; an expansion, merger, or acquisition; company milestones, achievements, and awards; or any other newsworthy message. These LimeLite videos are also a great option if you want to announce a new hire, say thank you to customers, or send holiday greetings. Whatever your message, Announcement Videos offer a dynamic alternative to text-based emails or social media posts. Ideal Length: :30 - :60. Optional Add-ons: Drone Shoot, Makeup Artist, Scriptwriting

Company Overview Video

Your Company Overview Video – also called a Corporate Video or Brand Narrative – tells prospective customers who you are, what you do, and why you’re the best. This video should address and overcome customer pain points, and showcase the unique benefits of your products or services. Keep in mind that this is a high-level overview – and often the first interaction a customer has with your brand – so you don't want to do a deep dive into process or product details. Visuals need to be interesting and engaging, and messaging should be compelling. An effective Company Overview will introduce your company and give a sense of your brand. Ideal Length: 2:00 - 3:00. Optional Add-ons: Drone Shoot, On-set Producer, Scriptwriting, Voiceover Artist

Employee Spotlight

One of the best ways to build a strong personal connection with your audience is to humanize your brand, and the easiest way to do that is to let them meet your people. An Employee or Team Spotlight Video goes behind the walls of your company and into the personal stories of your employees. Keep in mind that this is not an employee testimonial. The idea is to spotlight an employee or team, so company endorsements should feel natural and genuine. Employee Spotlight Videos are a subtle, yet powerful way to attract qualified employees and prospective customers. Ideal Length: 1:30 - 3:00. Optional Add-ons: Makeup Artist, On-set Producer

Event Video

An Event Video is ideal if you want to build hype for an upcoming event, create a video to play at the event, or highlight significant moments from the event itself. Because of their versatility, these videos can be used to promote or recap a wide range of events like conferences, trade shows, company retreats, team-building activities, banquets, launch parties, and ribbon-cutting ceremonies. Videos played during an event can also take many forms – like welcome messages, speaker introductions, product or company promos, or year-in-review videos. Ideal Length: 1:00 - 3:00. Optional Add-ons: Additional Camera Operator, Drone Video, Photography

FAQ Video

FAQ Videos help answer questions that your company is often asked. These questions could come from prospective customers, current customers, or even employees. When it comes to learning something new, most people prefer watching a video to reading text. LimeLite FAQ Videos allow you to quickly and easily answer your audience’s questions in the format they prefer. To be most effective, you should create several short FAQ Videos to address different topics rather than one long video that covers it all. Ideal Length: :30 - 3:00. Optional Add-ons: Makeup Artist, On-set Producer, Scriptwriting, Second Camera, Studio Rental

Fundraising Video

Fundraising Videos are a powerful way to raise awareness about your cause, forge an emotional connection with potential donors, and inspire action. You already know the impact your organization can make, but the key to successful fundraising is to show potential donors the impact their contribution can make. A LimeLite Fundraising Video will tell a story that resonates with your audience in a way that words and images alone cannot. For donor retention, follow up with Fundraising Impact Videos to thank contributors, and show the results of their contribution. Ideal Length: 2:00 - 3:00. Optional Add-ons: Scriptwriting, Second Camera

How-to / Tutorial Videos

How-to Videos can take several forms, including demos, instructional videos, and tutorials. Essentially, these types of videos explain how a process or product works. Whether it’s a step-by-step instructional or an end-to-end walkthrough, the messaging should be clear and concise. Anticipate any questions or problems your audience may have, and address those in the video. Try to keep the video as short as possible. For complex topics, or to cover a range of topics, consider creating a How-to Video Series. Ideal Length: 2:00 - 3:00. Optional Add-ons: On-set Producer, Scriptwriting, Second Camera

Leadership Interviews

Whether you’re interviewing thought leaders, company leaders, or team leaders, Leadership Interviews are a great way to connect with current and prospective customers. You can ask questions relevant to your products or services, or cover hot topics related to your industry. Try a Q&A-style interview with audience-submitted questions to create a fun and casual atmosphere. For a more formal approach, prepare questions and talking points in advance, and conduct a traditional interview. Ideal Length: 2:00 - 3:00. Optional Add-ons: Makeup Artist, On-set Producer, Scriptwriting, Second Camera

Onboarding Videos

Whether you’re welcoming a new employee, customer, partner, or volunteer, Onboarding Videos are a great way to showcase your company’s personality and give your audience a sense of what they can expect from working with your organization. These videos can highlight your company’s culture, outline important policies, communicate core values, and introduce team members. You can also use this type of video to set expectations, outline benefits, and offer helpful tips and tricks. For more dynamic videos, consider having employees deliver the information. Ideal Length: 2:00 - 3:00. Optional Add-ons: Scriptwriting, Second Camera, Voiceover Artist

Photography -

While not a form of video, commercial photography sessions can be substituted for LimeLite Videos. Whether you need headshots, product shots, or candid shots, professional photographs provide a polished view of your people, products, and services. Capture the essence of your organization through candid photos in your regular work environment or at special events. With corporate headshots, you can showcase your employees and company culture. And product photography is invaluable for making sales. LimeLite photos can be used in a variety of ways – from e-commerce and marketing materials to company websites and social media. Optional Add-ons: Makeup Artist, Studio Rental

Product / Service Promo Video

If you want customers to buy your product or service, you need to promote it. An effective Promo Video will address and alleviate customer pain points, highlight the benefits of your product or service, and provide insight into your brand personality. LimeLite Promo Videos vary in length and style and can encompass everything from a television commercial or social media ad to a detailed overview of product or service features. Effective Promo Videos evoke emotion, build trust, and connect to your audience through storytelling. Make it all about the customer! Ideal Length: :30 - 3:00. Optional Add-ons: On-set Producer, Professional Actor, Scriptwriting, Second Camera, Voiceover Artist

Recruitment Video -

While a job post tells an applicant what you want and need from them, a Recruitment Video shows them why they should work for you. It’s a unique opportunity to share your company values, culture, and work style to attract qualified candidates who will integrate well into your environment. LimeLite Recruitment Videos can be either company-centered or job-specific; they can feature a single spokesperson or several employees, but they should always be an honest reflection of who you are and what you have to offer. Ideal Length: :30 - 3:00. Optional Add-ons: On-set Producer, Makeup Artist, Scriptwriting, Second Camera, Voiceover Artist

Social Post/Story -

A Social Post/Story is a video created specifically for social media. While you can post almost any video, certain types – like challenge videos, giveaways, and contests – will only ever live on social media. Additionally, some video formats and ratios – like square or full portrait mode – are only suitable for certain platforms. There are also various length restrictions, depending on how the video is shared. Because of these variations, it’s easier to plan for and film with specific techniques rather than adjusting the video in post-production. Ideal Length: :15 - :60. Optional Add-ons: Makeup Artist, Scriptwriting, Second Camera, Voiceover Artist

Testimonial

A Testimonial is a powerful form of social proof that helps generate buzz and convert leads. In an interview setting, a customer, member, or employee talks about the problems you solve, the benefits of working with you, and why they would recommend you to others. Best of all, it’s in their own words. Because the endorsement is coming from an outside source, the message feels more authentic, which fosters trust and inspires viewers to take action. It can even answer questions your prospect didn’t think to ask, and overcomes objections they might be wrestling with. Ideal Length: 1:30 - 3:00. Optional Add-ons: Drone Video, Home Rental, LimeLite Go, Makeup Artist, Scriptwriting, Second Camera, On-set Producer

Here Are the Top 15 Most Popular Types of LimeLite Videos